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As we head into spring of 2020, I can honestly say that the last decade has brought on a true revolution in the way the we, as a society choose to engage in commerce. With the rise of online shopping through amazon in particular, the culture of shopping has changed. More than ever, people reject the thought of leaving home and visiting brick and mortar stores in favor of opening the laptop and clicking until the virtual cart is full. The triumph of online shopping has its undeniable benefits (Price comparison, loads of information and reviews, free shipping!) but there is something severely lacking in the online shopping world…Customer service.

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