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The Hype: Fender American Ultra Series

With 2019 in the books, Fender is putting yet another highlight on their American Ultra Series as we gear up for the Winter NAMM Show out in Anaheim, California. The line will replace the American Elite (which replaced the American Deluxe in 2016- I know it gets confusing.) But, nomenclature aside this revamp of Fender’s staple models has our shop particularly excited.

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Does “Made In USA” make a difference anymore?

Does “Made In USA” make a difference anymore?
If we take a look at the guitar market in 2020, it’s easy to see that a player’s options are essentially limitless when trying to choose a new instrument. When making that decision many look at brand, price, feel sound, and a host of other specs. If we could jump back in time to the “golden era” of guitar making, a common thread between major brands like Fender, Martin, Gibson and Gretsch was that all of their guitars were proudly made on U.S. soil. It seems to me after years of working in music retail, that one of the most common questions customers continue to ask when considering a pricey new axe is, “is it made in America?”

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