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american ultra, electric bass, Electric Guitar, Fender, new arrivals, new release -

The Hype: Fender American Ultra Series

With 2019 in the books, Fender is putting yet another highlight on their American Ultra Series as we gear up for the Winter NAMM Show out in Anaheim, California. The line will replace the American Elite (which replaced the American Deluxe in 2016- I know it gets confusing.) But, nomenclature aside this revamp of Fender’s staple models has our shop particularly excited.

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Sadowsky joins forces with Warwick

With the announcement of Sadowsky’s new licensing agreement with Warwick, there are sure to be lots of questions regarding what this exactly means for the company and product line. 

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Darkglass Microtubes: Studio Sound on Any Stage

With the introduction of the Darkglass Microtubes X7 last year, bass players have been given a new opportunity to bring studio quality tone to the stage.

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amplifier, Bass, guitar, Pedals, small business -

Shop Small, The Benefit Buying Your Next Guitar Locally

As we head into spring of 2020, I can honestly say that the last decade has brought on a true revolution in the way the we, as a society choose to engage in commerce. With the rise of online shopping through amazon in particular, the culture of shopping has changed. More than ever, people reject the thought of leaving home and visiting brick and mortar stores in favor of opening the laptop and clicking until the virtual cart is full. The triumph of online shopping has its undeniable benefits (Price comparison, loads of information and reviews, free shipping!) but there is something severely lacking in the online shopping world…Customer service.

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bass, blog, electric bass, Electric Guitar, esp, Fender, gibson, Guitar, ibanez, quality -

Does “Made In USA” make a difference anymore?

Does “Made In USA” make a difference anymore?
If we take a look at the guitar market in 2020, it’s easy to see that a player’s options are essentially limitless when trying to choose a new instrument. When making that decision many look at brand, price, feel sound, and a host of other specs. If we could jump back in time to the “golden era” of guitar making, a common thread between major brands like Fender, Martin, Gibson and Gretsch was that all of their guitars were proudly made on U.S. soil. It seems to me after years of working in music retail, that one of the most common questions customers continue to ask when considering a pricey new axe is, “is it made in America?”

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